Whom Are You Trying to Reach? Suppose you are selling automotive detailing products. Is your target “anyone with money to pay for your product?” Or are you focusing your efforts on a tightly defined market niche of people with an identified need for what you are selling? “Anyone with money” is such a broad audience that it’s difficult to make any impact at all with your marketing efforts or convince very many people that they need your product. If you narrow and carefully Read More
Target Market Segmentation
Before you can craft a killer message to send as part of your integrated marketing campaign, you have to know who you’re trying to reach. As you begin this module, always remember one simple concept: people are different. A message that turns one person on may leave another cold. And, of course, not everybody is likely to be interested in the idea, product, or service you want to sell. Before marketers can decide what a campaign should say, they need to devote a lot of thought to identifying Read More