Segmentation helps marketers answer the following set of fundamental questions: To whom should I be marketing?Why them?How can I reach them most effectively? Because marketers have finite resources, they have to make decisions about how and where to focus their efforts. Market segmentation provides useful information about prospective customers to guide these decisions and to ensure that marketing activities are more buyer focused. Market segmentation is the process of Read More
Target Market Segmentation
Before you can craft a killer message to send as part of your integrated marketing campaign, you have to know who you’re trying to reach. As you begin this module, always remember one simple concept: people are different. A message that turns one person on may leave another cold. And, of course, not everybody is likely to be interested in the idea, product, or service you want to sell. Before marketers can decide what a campaign should say, they need to devote a lot of thought to identifying Read More