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BusinessOER.com

Free, open-access business educational resources

VRIO

Given that almost anything a firm possesses can be considered a resource or capability, how should you attempt to narrow down the ones that are core competencies, and explain why firm performance differs? To lead to a sustainable competitive advantage, a resource or capability should be valuable, rare, inimitable (including nonsubstitutable), and organized. This VRIO framework is a foundational tool for internal analysis. It is developed to remind managers of the questions to ask when evaluating Read More

SWOT Analysis

At the most basic level of strategic analysis, you will need to gather information and conduct analysis about the internal characteristics of the organization and the external market conditions. This means an internal appraisal and an external appraisal. On the internal side, you will want to gain a sense of the organization’s strengths and weaknesses; on the external side, you will want to develop some sense of the organization’s opportunities and threats. Together, these four inputs into Read More

SWOT Analysis

The SWOT analysis is an instrument used by businesses and organizations to organize internal and external factors that affect a product or business into separate categories. Due to its simplicity, the SWOT is a popular method for companies to identify their competitive advantages and disadvantages. The outcome of a SWOT analysis can be used to make strategic decisions that are consistent with a company’s capabilities. On the internal side, you will want to gain a sense of the organization’s Read More

Mark’s Courses

Penn Highlands Community College
BUS110: Introduction To Business
BUS125: Management Principles
BUS206: Operations Management
ECO100: Macroeconomics
ACP100: Academic & Career Planning

Southern New Hampshire University
MKT113: Introduction To Marketing
MKT205: Applied Marketing Strategies
MKT229: Integrated Marketing Communications

CONTACT

Penn Highlands:
mparfitt@pennhighlands.edu

SNHU:
m.parfitt@snhu.edu

Phone/Text/Signal:
814-404-3144

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