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Approaches to Strategic Management

In general terms, there are two main approaches, which are opposite but complement each other in some ways, to strategic management: The Industrial Organizational Approachbased on economic theory — deals with issues like competitive rivalry, resource allocation, economies of scaleassumptions — rationality, self discipline behavior, profit maximizationThe Sociological Approachdeals primarily with human interactionsassumptions — bounded rationality, satisfying behavior, profit Read More

Strategic Planning

As you already know, the P-O-L-C framework starts with “planning.” You might also know that planning is related to, but not synonymous with, strategic management. Strategic management reflects what a firm is doing to achieve its mission and vision, as seen by its achievement of specific goals and objectives. A more formal definition tells us that the strategic management process “is the process by which a firm manages the formulation and implementation of its strategy.” The strategic Read More

Mark’s Courses

Penn Highlands Community College
BUS110: Introduction To Business
BUS125: Management Principles
BUS206: Operations Management
ECO100: Macroeconomics
ACP100: Academic & Career Planning

Southern New Hampshire University
MKT113: Introduction To Marketing
MKT205: Applied Marketing Strategies
MKT229: Integrated Marketing Communications

CONTACT

Penn Highlands:
mparfitt@pennhighlands.edu

SNHU:
m.parfitt@snhu.edu

Phone/Text/Signal:
814-404-3144

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