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Building and Managing the Strategic Architecture

Why does performance follow a particular path? Here are some of the pieces: the time chart of one or more performance measures (e.g., profits, sales, service levels), with scale and timingthe list of likely resources involved (e.g., customers, clients, staff, products, services, cash, capacity)the chain of immediate causes for that performance, often with simple arithmetical relationships (e.g., gross margin, revenue, labor costs, customer demand)at the head of those causal Read More

Mark’s Courses

Penn Highlands Community College
BUS110: Introduction To Business
BUS125: Management Principles
BUS206: Operations Management
ECO100: Macroeconomics
ACP100: Academic & Career Planning

Southern New Hampshire University
MKT113: Introduction To Marketing
MKT205: Applied Marketing Strategies
MKT229: Integrated Marketing Communications

CONTACT

Penn Highlands:
mparfitt@pennhighlands.edu

SNHU:
m.parfitt@snhu.edu

Phone/Text/Signal:
814-404-3144

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