While we have been discussing strategy and strategizing as if they were the outcome of a rational, predictable, analytical process, your own experience should tell you that a fine plan does not guarantee a fine outcome. Many things can happen between the development of the plan and its realization, including (but not limited to): The plan is poorly constructedCompetitors undermine the advantages envisioned by the planThe plan was good but poorly executed. You can probably imagine a number Read More