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Ethical Issues in Marketing

Ethics is the set of moral principles or values that guides behavior. There is a general recognition that many, if not most, business decisions involve some ethical judgment. Each party in a marketing transaction brings a set of expectations regarding how the business relationship will exist and how transactions should be conducted. For example, when you as a consumer wish to purchase something from a retailer, you bring the following expectations about the transaction: (a) you want to Read More

Mark’s Courses

Penn Highlands Community College
BUS110: Introduction To Business
BUS125: Management Principles
BUS206: Operations Management
ECO100: Macroeconomics
ACP100: Academic & Career Planning

Southern New Hampshire University
MKT113: Introduction To Marketing
MKT205: Applied Marketing Strategies
MKT229: Integrated Marketing Communications

CONTACT

Penn Highlands:
mparfitt@pennhighlands.edu

SNHU:
m.parfitt@snhu.edu

Phone/Text/Signal:
814-404-3144

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