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MKT113: Introduction to Marketing

Module 1: Introduction To Marketing What is Marketing?Marketing in ActionThe Marketing ConceptMarketing and Customer RelationshipsHow Organizations Use MarketingThe Value of MarketingWhy Customers MatterDefining Your Target MarketValue for the CustomerCommunicating the Value PropositionThe Value Proposition in ActionThe Marketing MixComponents of the Marketing MixFinding the Right Marketing MixThe Role of the Marketing Plan Module 2: Target Marketing Target Market SegmentationMarket Read More

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