You’re at the grocery store, looking at the dog food selection. How long does it take you to choose a product, buy it, and get out the door? Change of scene. You’re on a car sales lot, looking at the selection of vehicles for sale. How long does it take you to choose a product, buy it, and drive off the lot? For most people these scenarios are worlds apart in terms of the time, effort, emotional, and psychological work it takes to make a purchasing decision. When a Read More