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BusinessOER.com

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Influences on Consumer Behavior

While the decision-making process itself appears quite standardized, no two people make a decision in exactly the same way. People have many beliefs and behavioral tendencies—some controllable, some beyond our control. How all these factors interact with each other ensures that each of us is unique in our consumer actions and choices. Although it isn’t feasible for marketers to react to the complex, individual profiles of every single consumer, it is possible to identify factors that Read More

Maslow: Hierarchy of Needs

Abraham Maslow is among the most prominent psychologists of the 20th century and the hierarchy of needs, accompanied by the pyramid representing how human needs are ranked, is an image familiar to most business students and managers. Maslow’s theory is based on a simple premise: Human beings have needs that are hierarchically ranked. There are some needs that are basic to all human beings, and in their absence, nothing else matters. As we satisfy these basic needs, we start looking to satisfy Read More

Mark’s Courses

Penn Highlands Community College
BUS110: Introduction To Business
BUS125: Management Principles
BUS206: Operations Management
ECO100: Macroeconomics
ACP100: Academic & Career Planning

Southern New Hampshire University
MKT113: Introduction To Marketing
MKT205: Applied Marketing Strategies
MKT229: Integrated Marketing Communications

CONTACT

Penn Highlands:
mparfitt@pennhighlands.edu

SNHU:
m.parfitt@snhu.edu

Phone/Text/Signal:
814-404-3144

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