Gift giving in business is commonplace and contentious at the same time. Business gifts are usually seen as an advertising, sales-promotion, and marketing-communication medium. Such gifting is usually practiced for the following reasons: In appreciation for past client relationships, placing a new order, referrals to other clients, etc.In the hopes of creating a positive first impression that might help to establish an initial business relationshipAs a quid pro quo—returning a Read More
Ethical Challenges
In a perfect world, it’s always clear what’s right or wrong. In the real world, things are often not so clear. Someone’s wrong can be your right, which means your right will definitely, at some point, be someone else’s wrong. Most of the time, the “right” choice is subjective. In business, many of these ethical challenges appear in the form of bribes, conflicts of interest, issues of honesty and integrity, and whistle-blowing. In business, sometimes ethics comes down to deciding whether or Read More