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Fraud in Marketing

Fraud is the deliberate deception of someone else with the intent of causing damage. The damage need not be physical damage—in fact, it is often financial. The Federal Trade Commission has determined that a representation, omission, or practice is deceptive if it is likely to: mislead consumers andaffect consumers’ behavior or decisions about the product or service. When it comes to marketing fraud, the two key words are deliberate deception. In a legal setting, Read More

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