•  

BusinessOER.com

Free, open-access business educational resources

Porter’s Five Forces: The Micro Environment

A firm’s micro environment includes entities that are all directly connected to the firm in some way, and firms must understand the micro environment in order to successfully compete in an industry. All firms are part of an industry—a group of firms all making similar products or offering similar services (for example automobile manufacturers or airlines). Firms in an industry may or may not compete directly against one another, as we’ll discuss shortly, but they all face similar situations in Read More

Mark’s Courses

Penn Highlands Community College
BUS110: Introduction To Business
BUS125: Management Principles
BUS206: Operations Management
ECO100: Macroeconomics
ACP100: Academic & Career Planning

Southern New Hampshire University
MKT113: Introduction To Marketing
MKT205: Applied Marketing Strategies
MKT229: Integrated Marketing Communications

CONTACT

Penn Highlands:
mparfitt@pennhighlands.edu

SNHU:
m.parfitt@snhu.edu

Phone/Text/Signal:
814-404-3144

  •  

All content on BusinessOER.com is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License except where indicated otherwise.
Proudly hosted in Pennsylvania at Pair Networks, Pittsburgh