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Advertising Objectives & Approaches

To use integrated marketing communication (IMC) effectively in marketing campaigns, marketers go through several planning steps to define precisely what they want to accomplish and with whom. Only with this information can they be sure they are identifying the right message and promotional mix to achieve their goals. Standard marketing campaign planning steps include the following: Determine the target marketDetermine purpose and objectives for the IMC campaignSet S.M.A.R.T. Read More

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