Module 1: Business Today
- The Nature of Business
- Sectors of the Business Environment
- Trends in the Business Environment
- Not-for-Profit Organizations
- Factors of Production
Module 2: Business Ethics & Corporate Social Responsibility
- Business Ethics
- Company Codes of Ethics and Codes of Practice
- Controversies Surrounding Corporate Social Responsibility
- Corporate Social Responsibility
- Encouraging Ethical Behavior
- Ethical Challenges
- Ethical vs Legal Behaviors
- Examples of Corporate Social Responsibility
- Whistleblowing
Module 3: Economics in the Business Environment
- Global Economic Systems
- Macroeconomics: The Big Picture
- Competing in a Free Market
- Macroeconomics vs Microeconomics
- Microeconomics
- Monetary & Fiscal Policies
- Supply & Demand
Module 4: World Markets
- Barriers to International Trade
- Competing in the Global Marketplace
- Fostering Global Trade
- Free-Trade Associations
- Multinational Corporations
- Participating in the Global Marketplace
- Threats & Opportunities in the Global Marketplace
- Trends in Global Competition
- Why Nations Trade
Module 5: Forms of Business Ownership
- Benefit Corporations
- Corporations
- Franchises
- Hybrid Forms of Ownership
- Integration Strategies: Mergers & Acquisitions
- Partnerships
- Selecting a Form of Business Ownership
- Sole Proprietorships
Module 6: Entrepreneurship
- Characteristics of Successful Entrepreneurs
- Entrepreneurship Today
- Small Business: Driving America’s Growth
- The Entrepreneur
- Trends in Entrepreneurship
- Types of Entrepreneurs
Module 7: Product & Distribution Strategies
- What Is a Product?
- Creating Products That Deliver Value
- Product Life Cycle
- The Nature and Functions of Distribution
- Wholesaling
- Retailers
- Using Supply Chain Management to Increase Efficiency and Customer Satisfaction
Module 8: Consumers & Marketing
- The Marketing Concept
- Creating a Marketing Strategy
- Developing a Marketing Mix
- Buyer Behavior
- Market Segmentation
- Target Market Segmentation — Part II
- Marketing Research
Module 9: Promotion & Pricing
- Promotion Strategy
- Effective Advertising
- Personal Selling
- Sales Promotion
- Public Relations & Goodwill
- Trends in Social Media
- Trends in E-Commerce
- Pricing Strategies
- Trends in Developing Products & Pricing
Module 10: High-Performance Management
Module 11: Human Resource Management
- Human Resource Management
- Equal Opportunity in the Workplace
- Labor & Safety Legislation
- Diversity in Human Resources
