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BUS110: Introduction To Business

Module 1: Business Today

  • The Nature of Business
  • Sectors of the Business Environment
  • Trends in the Business Environment
  • Not-for-Profit Organizations
  • Factors of Production

Module 2: Business Ethics & Corporate Social Responsibility

  • Business Ethics
  • Company Codes of Ethics and Codes of Practice
  • Controversies Surrounding Corporate Social Responsibility
  • Corporate Social Responsibility
  • Encouraging Ethical Behavior
  • Ethical Challenges
  • Ethical vs Legal Behaviors
  • Examples of Corporate Social Responsibility
  • Whistleblowing

Module 3: Economics in the Business Environment

  • Global Economic Systems
  • Macroeconomics: The Big Picture
  • Competing in a Free Market
  • Macroeconomics vs Microeconomics
  • Microeconomics
  • Monetary & Fiscal Policies
  • Supply & Demand

Module 4: World Markets

  • Barriers to International Trade
  • Competing in the Global Marketplace
  • Fostering Global Trade
  • Free-Trade Associations
  • Multinational Corporations
  • Participating in the Global Marketplace
  • Threats & Opportunities in the Global Marketplace
  • Trends in Global Competition
  • Why Nations Trade

Module 5: Forms of Business Ownership

  • Benefit Corporations
  • Corporations
  • Franchises
  • Hybrid Forms of Ownership
  • Integration Strategies: Mergers & Acquisitions
  • Partnerships
  • Selecting a Form of Business Ownership
  • Sole Proprietorships

Module 6: Entrepreneurship

  • Characteristics of Successful Entrepreneurs
  • Entrepreneurship Today
  • Small Business: Driving America’s Growth
  • The Entrepreneur
  • Trends in Entrepreneurship
  • Types of Entrepreneurs

Module 7: Product & Distribution Strategies

  • What Is a Product?
  • Creating Products That Deliver Value
  • Product Life Cycle
  • The Nature and Functions of Distribution
  • Wholesaling
  • Retailers
  • Using Supply Chain Management to Increase Efficiency and Customer Satisfaction

Module 8: Consumers & Marketing

  • The Marketing Concept
  • Creating a Marketing Strategy
  • Developing a Marketing Mix
  • Buyer Behavior
  • Market Segmentation
  • Target Market Segmentation — Part II
  • Marketing Research

Module 9: Promotion & Pricing

  • Promotion Strategy
  • Effective Advertising
  • Personal Selling
  • Sales Promotion
  • Public Relations & Goodwill
  • Trends in Social Media
  • Trends in E-Commerce
  • Pricing Strategies
  • Trends in Developing Products & Pricing

Module 10: High-Performance Management

Module 11: Human Resource Management

  • Human Resource Management
  • Equal Opportunity in the Workplace
  • Labor & Safety Legislation
  • Diversity in Human Resources
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Mark’s Courses

Penn Highlands Community College
BUS110: Introduction To Business
BUS125: Management Principles
BUS206: Operations Management
ECO100: Macroeconomics
ACP100: Academic & Career Planning

Southern New Hampshire University
MKT113: Introduction To Marketing
MKT205: Applied Marketing Strategies
MKT229: Integrated Marketing Communications

CONTACT

Penn Highlands:
mparfitt@pennhighlands.edu

SNHU:
m.parfitt@snhu.edu

Phone/Text/Signal:
814-404-3144

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